Terms and Conditions

Effective date: June 10, 2026

These Terms and Conditions ("Terms") govern your use of noeknows.ca (the "Site") and your purchase of services from Institut Noé Inc., operating as Noe Knows (Ontario Corporation No. 1001565360) ("Noe Knows," "we," "us"). By using the Site or booking a service, you agree to these Terms. If you do not agree, do not use the Site.

1. Who we are

Noe Knows is a fabric science and personal styling practice operated by Institut Noé Inc., an Ontario corporation based in Toronto, Canada. Questions about these Terms may be sent to info@noeknows.ca.

2. Eligibility

Our services are offered to individuals 18 years of age or older. By booking a service, you confirm you meet this requirement and have the legal capacity to enter into a binding agreement.

3. Our services

Noe Knows currently offers professional services, including wardrobe audits, personal styling consultations, editorial and special-occasion styling, travel wardrobe planning, and provenance assessment of garments and accessories. Service descriptions, inclusions, and current pricing are stated on the Site at the time of booking. No physical products are currently sold through the Site; if that changes, these Terms will be updated before any sale occurs.

We may decline or discontinue an engagement where we reasonably determine we cannot deliver it to our standard; in that case you receive a full refund of amounts paid for undelivered work.

4. Bookings, fees, and payment

4.1 Currency and taxes. All prices are in Canadian dollars. Applicable taxes are added at checkout or on invoice.

4.2 Initial consultation. The initial consultation fee ($150) is payable at the time of booking and is non-refundable, except as set out in section 5.3 (where we cancel) or where required by law. It reserves dedicated professional time and preparation.

4.3 Concierge and styling engagements. Engagements (including styling packages, editorial sessions, and travel wardrobe services) are confirmed upon receipt of a 50% deposit. The deposit is:

• Fully refundable until a studio session, photographer, or equivalent third-party commitment has been booked on your behalf; and
• Non-refundable thereafter, as it covers committed third-party bookings and professional work performed.

The balance is due upon delivery of the engagement. Items purchased on your behalf during an engagement are billed at cost and become your property.

4.4 Overtime and rush work. Where applicable, overtime and rush fees are stated on the Site and confirmed with you before they are incurred.

5. Rescheduling, cancellation, and refunds

5.1 Rescheduling by you. Scheduled sessions may be rescheduled without charge with at least 48 hours' written notice to info@noeknows.ca. Within 48 hours of the session, rescheduling is at our discretion.

5.2 Cancellation by you. Cancellation of an engagement is governed by section 4.3 (deposit terms). The initial consultation fee is non-refundable per section 4.2.

5.3 Cancellation by us. If we cancel or cannot deliver a booked service, you choose between a full refund of amounts paid for the undelivered service — including the consultation fee where the consultation has not occurred — or priority rebooking.

5.4 If something goes wrong. If a service was not delivered as described, write to info@noeknows.ca within 14 days of delivery and we will make it right — remedy first, policy second.

5.5 Statutory rights. Nothing in these Terms limits your rights under the Consumer Protection Act, 2002 (Ontario) or other applicable consumer protection legislation.

6. Provenance assessments

6.1 Nature of the assessment. A provenance or authentication assessment constitutes a professional opinion based on physical examination against documented reference standards available at the time of assessment. It is not a guarantee against counterfeits undetectable by such examination, and it is not an affiliation with, or endorsement by, any brand named in the assessment.

6.2 Limitation. Our total liability arising from any assessment opinion is limited to the fees paid for that assessment.

6.3 Remedy. If an item we assessed as consistent with authentic is subsequently demonstrated to be counterfeit by a determination of the relevant brand or a court of competent jurisdiction, we will refund the assessment fee in full.

7. Your responsibilities

You agree to provide accurate information relevant to your engagement, to attend scheduled sessions or give notice per section 5, and to use the Site lawfully. You will not misuse the Site, attempt to interfere with its operation, or use our content in violation of section 8.

8. Intellectual property

All content on the Site — text, editorial material, frameworks, protocols, photography, graphics, and the Noe Knows and Institut Noé names and marks — is owned by or licensed to Institut Noé Inc. and is protected by copyright and trademark law. You may view and share links to our content for personal, non-commercial purposes. Any other reproduction, distribution, or commercial use requires our prior written consent.

Materials delivered to you as part of a paid engagement (for example, audit reports and wardrobe documentation) are for your personal use and may not be resold or republished commercially.

9. Educational content, not professional advice beyond scope

Editorial content on the Site — including fabric science explainers, care protocols, and styling guidance — is provided for general information. It is not a substitute for professional advice specific to your circumstances (including legal, financial, or medical advice), and garment care outcomes depend on factors outside our control.

10. Third-party services and links

The Site links to external services, including the Ask Noe application (asknoe.app) and our editorial newsletter, each governed by its own terms and privacy policy. We are not responsible for third-party services, and a link is not an endorsement.

11. Privacy

Your personal information is handled as described in our Privacy Policy, available at https://noeknows.ca/policies/privacy-policy. By booking a service, you also consent to receive transactional communications necessary to deliver it.

12. Disclaimers

The Site is provided on an "as is" and "as available" basis. While we take care to keep the Site accurate and available, we do not warrant that it will be uninterrupted, error-free, or free of inaccuracies, and content may be updated without notice. This section does not apply to the paid services themselves, which we warrant will be performed with professional skill and care.

13. Limitation of liability

To the maximum extent permitted by applicable law, our total aggregate liability arising out of or in connection with these Terms or any service is limited to the amounts you paid for the service giving rise to the claim, and we are not liable for indirect, incidental, special, or consequential damages. Nothing in this section excludes or limits liability that cannot be excluded or limited under applicable law — including under the Consumer Protection Act, 2002 (Ontario) — or liability for fraud, gross negligence, or wilful misconduct.

14. Indemnification

You agree to indemnify Institut Noé Inc. and its directors, officers, and personnel against claims arising from your breach of these Terms or your unlawful use of the Site, except to the extent caused by our own breach or negligence.

15. Changes to these Terms

We may update these Terms from time to time. The version in force at the time of your booking governs that engagement. Material changes will be posted on this page with a revised effective date.

16. Governing law and disputes

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. You agree that the courts of the Province of Ontario have jurisdiction over disputes arising from these Terms, without prejudice to any mandatory consumer protection rights granting you access to the courts of your place of residence. Before commencing any proceeding, both parties agree to attempt good-faith resolution through direct communication.

17. General

If any provision of these Terms is found unenforceable, the remainder continues in force. Our failure to enforce a provision is not a waiver of it. These Terms, together with the Privacy Policy and any engagement-specific confirmation, constitute the entire agreement between you and us regarding the Site and services.

18. Contact

Institut Noé Inc., operating as Noe Knows
Toronto, Ontario, Canada
info@noeknows.ca